 |
Carol Holding, President
Carol Holding is the founder and President of Holding Associates, Inc., a 15-year-old brand strategy consultancy
in New York City.
Since 2001, her firm has focused on the intersection of brand and social responsibility, working with
corporations, such as Cisco, Wilmington Trust and Bankrate, environmental organizations such as the
US EPA and Yale University's School of Environmental Sciences, and non-profits such as the World
Trade Center Memorial Foundation, National Council on Alcoholism and Drug Dependence and Lighthouse International.
Founded in Silicon Valley in 1992, Holding Associates launched and expanded brands for technology companies
and those industries most affected by technology, such as financial services, travel and real estate.
A frequent guest speaker on branding and strategic positioning, Carol has presented to the
Commonwealth Club of California, Urban Land Institute, and the Women's Technology Cluster, et al.
She was a conversation starter for the Marketing Conscious Business session at the Presidio Dialogues
and speaks at venues such as the American Marketing Association and UC Berkeley's Haas School of Business about how
CSR practices can support a company's brand.
Before founding Holding Associates, Carol worked in executive management positions at Siegel & Gale,
the corporate identity firm, and McCann Erickson, where she also served on the Executive Committee.
Earlier, she was Vice President of New Product Development at Citibank and Vice President at Ally &
Gargano Advertising.
Carol received her AB from Smith College and her MBA from Harvard University. She currently serves
on the Advisory Board of the magazine Value: Tomorrow's Markets, Enterprise & Investment and the Power
of Choice Leadership Council.
|
|
