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Branding Seminars
Brand education is the foundation of brand building. Without an
audience that understands what a powerful brand can do for them,
your program is unlikely to find the support it needs to flourish.
We provide branding seminars tailored in length and content to
fit your needs, where appropriate, linking your CSR efforts to the brand promise.
For reactions to previous seminars, please see
seminar attendee quotes.
Market Research
The cornerstone of a brand audit, essential to true understanding
of how the market defines your brand, we offer quantitative and
qualitative research through alliance partners.
Brand Foundation, including:
Brand Vision
Brand Vision provides the focus that ensures a stable, cohesive
core through the hurricanes of growth and competition. Holding Associates collaborates
with you to create a strong Brand Vision that will align with
your business strategy and serve to rally the troops. We also work with you to tie your brand vision to you CSR efforts to give a compelling example of your brand vision in action.
Brand Positioning
Defining the kernel of what differentiates your brand from all
others must be the starting point for any communications program,
the clarion call that leads to seamlessly integrated messages
and marketing plans.
Brand/CSR Integration
When the vision, the brand, and the community are perfectly melded
together, a brand is more fully realized and has a stronger and
more credible voice. The brand is transformed from just an agent
of promotion to an agent of change. In this era when business
is society’s most powerful institution, and the backlash against the power of brands grows ever stronger, community leadership through a CSR program plays an increasingly important role in your success. Holding Associates will assist you in melding your brand voice with business interests and CSR initiatives.
Brand Hierarchy
Your most important brand may be your company's, one of your products, or a brand you’ve just acquired. We work with you to create a brand hierarchy that defines how all your brands relate to one another, where your marketing focus should be, and where brand extensions are most likely to work.
Ideation for New Product Development
New products are often the driving force behind a branding program.
Facilitated brainstorming or "ideation" can generate these ideas
for new products, new product refinements, or spin-offs.
Creative Resource Search and Evaluation
Finding the right partner can be critical to successfully implementing
the branding program. Holding Associates can help you identify
resources such as advertising firms, public relations specialists
and sustainability consultants and provide selection criteria tailored to your needs.
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