The Holding Associates Approach Holding Associates will work with your company to create a collaborative branding team. Together, we build solid brand strategy that is integrated throughout your company and works within its wider community. Our approach is based on the following process: Brand Audit Customers as Primary Resource The Branding Program Holding Associates Services Holding Associates offers a range of services to support our approach: Branding Seminars Market Research Brand Foundation, including: Brand Strategy Brand Positioning Brand CSR/Integration Brand Hierarchy Ideation for New Product Development Creative Resource Search a2nd Evaluation