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"You provided more value at what was undoubtedly a much lower cost than the strategy that Bain
came up with."
- Jacob Stein, Director, Sybase
"It is so exciting (and such a relief!) to have someone with your experience
guiding us at this critical stage of our development."
- Jessica E’Arcy, Admissions Manager, Breakthrough Collaborative
"In four years of working with Cisco, Holding Associates managed
to educate and convert an engineering-dominated staff from a view
of branding as a consumer concept, with no proper place in technology,
into the sophisticated brand culture it is today. We started the
process with basic branding technique workshops and ended up as
the clear networking market leader, with brand stewardship an
integral part of every Cisco employee's job responsibility. From
crafting standardized processes to product and corporate positioning
to brand architecture, Holding Associates led us through the stages
of brand development boldly and purposefully."
- Pamela George, Director, Corporate Communications, Cisco Systems
"The company repositioning has been very helpful in boosting momentum
for GRIC's marketing and PR efforts. Thanks for everything!"
- Rob Carpio, Marketing Manager, GRIC
"I got some feedback from the team saying how much they learned
from you and what an amazing job you do of raising the level of
the message to where it can really make an impact on the market...
In just one week, we accomplished more than many companies accomplish
in a year, and it wouldn’t have happened without you."
- Brent Bilger, VP Marketing, MMC Networks
"You gave us the impetus and focus to get this (Brand Equity)
project done, with breakthrough insights and structure as a result.
You were consistently responsive to our questions and needs -
and you kept to time and budget."
- John Gilfeather, Managing Partner, Yankelovich Partners
"An outside view was essential to our strategic positioning in
the chat software market, and Holding Associates not only provided
that view but devised actionable strategies - that worked!"
- Mark Saul, CEO, ichat
"We started with a complicated piece of real estate with many
different features and distilled it down to a single neat phrase
that embodied the entire Center. I was very impressed with the
thoroughness and thoughtfulness of the entire process. The results
speak for themselves."
- Peter Victor, Leasing Manager, Embarcadero Center
"I appreciate your wisdom and experience and also the style and
grace with which you are sharing it with us. I hope you realize
how dramatic is was for the directors to have a professional of
your caliber come and speak to them. In a short time you have
made a big impact on this organization."
- Jan Berman, Executive Director, Summerbridge National
"You got a technically driven company to become a market-driven
company. As important, by repositioning us as part of the re-engineering
market, we now have a straightforward way of explaining what we
do and why we’re different."
- Selwyn Simmons, Vice-President, Marketing, Design Power
"You are the BEST -- we have so benefited from your great work!"
- Shawn O'Hara, Executive Director, Junior Achievement of the
Bay Area
"I am very happy with your process and your efforts. It was truly
great working with you."
- Mark Stiving, President, Destiny Networks
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quotes from seminar attendees |
